When Dutch politicians and business leaders chose to restore their environment within a single generation, they knew that the groundbreaking Green Plan policy would not be enough to bring the public along. A massive public education and outreach campaign flooded Dutch television, radio, and print media with environmental messages.
With the E.U. eventually basing its comprehensive, long-term environmental policy on that of the Netherlands, they too have seen a generational and cultural shift. According to an opinion survey by the European Commission, the environment is an “important personal concern to more than 90% of Europeans.”
The article is a welcome reminder of what’s possible within a generation. Read it here.